It may not seem very obvious as social media has become such a routine part of our day-to-day lives, but it has changed and is still changing… A LOT. Content on social media platforms have been added, taken away, altered, and re-imagined. Although many trends have developed, this is my list of the top 3 trends happening on social media right now.
1. Advertisements aren’t as noticeable.
They just appear as apart of the rest content. When scrolling through Facebook, it’s hard to tell if the video on my feed was posted by one of my friends or by a random company advertising through Facebook. They aren’t noticeable because the advertisements are personalized for every specific user. Facebook has learned how to individualized the content for each user based on their search history.
A couple months ago, I bought plane tickets to Orlando, Florida. I bounced around from all sorts of different travel sites looking for the best deals. I STILL see advertisements in the side bars on Facebook trying to sell me “the best deal” on flights to Orlando.
2. Blogging has become an ingenious marketing tactic.
According to Social Media Examiner
, 68% of marketers plan to increase there blogging presence. It’s become one of the hottest ways to draw in clientele and create a more personal relationship with them. If the only relationship an organization has with there consumer is one of buying and selling, than they’re going to have a hard time succeeding. Blogs give organizations a chance to “strut there stuff,” show competence in their field, and allow for a deeper conversation with the consumer.
3. Visuals, visuals, visuals!
Pictures, graphics, and other visual elements have become the majority of social media. Pictures aren’t just icons anymore, they take up the whole screen. You no longer have to click on the video, wait for it to load in a separate browser, and click play. The video is already expanded and plays automatically for the user. And text has become minimal.
As humans, we like things that are aesthetically pleasing. Social media and various other media sites and organizations have learned that users would prefer a story to be told through visuals on their platforms. Therefore, they have highlighted, enlarged, and increased the number of visually-related content on their platforms.